Normally, the fashion industry is anything but fair or sustainable. Working for starvation wages and even under dangerous conditions with toxic chemicals often count to the norm. Wijld wants to counteract that with its revolutionary wood-shirts. Clothes made of wood? How should that look like? We will elucidate you!
With its wood, Wijld relies on a natural and growing resource, completely without using pesticides or wasting immense amounts of water. The wood originates in different trees from sustainable forestry in Europe, especially from Germany, Austria and the Czech Republic. This means that for each chopped down tree, a new one is planted. Besides, the consumption of materials is not as high as you might assume – one kilogramme of wood suffices for the fabrication of four t-shirts.
First of all, the wood is shred into small pieces, from which is extracted cellulose by the help of purely organic and non-poisonous solvents. The cellulose is pressed through spinnerets, dried and further manufactured into thread. And this wooden fabric is a real supertalent! It is more sturdy than cotton which is the reason why you can take pleasure in your shirt much longer. Moreover, these wooden clothes are anti-bacterial, wherefore they are especially suited for allergy sufferers and the development of unpleasant smells is counteracted. And as if that was not enough, the t-shirts also have a temperature-balancing effect, which means that they keep you warm in the cold and cool in the heat. Additionally, they are super-soft and can even be washed in the machine. For the animal-lovers, there is even another good message: the wood-shirts are produced without animalistic materials and therefore are completely vegan.
The following work steps take place in small manufactures in Portugal, that partly consist of family establishments. As a consequence, a comparatively short transport route can be guaranteed and besides, Portugal has a long textile tradition. This means, that specialists who are adequately rewarded and who work under good conditions, produce fair t-shirts of high quality for you. To guarantee ultimate wearing comfort, Wijld abdicates the raspy labels and prints the size and the washing instructions directly into the neck area of the shirt instead. As every garment is custom-made, you can compose size, cut and colour individually and even choose from numerous designs created by artists. And the best thing about it: with their price of not even 40 Euros, the wood-shirts are completely affordable. The potential favourite pieces are available here.